Free and Cheaper Klaviyo Alternatives for Shopify Stores

Free and cheaper Klaviyo alternatives for Shopify, with the real free plan limits for Shopify Email, Omnisend, Mailchimp and EmailSync and how each bill grows.

A cream envelope with a red-orange paper price tag tied on with string and a few sand-toned coins

Klaviyo's free plan stops at 250 active profiles and 500 email sends a month. Past that you need a paid plan priced by profiles. If you want to stay free longer, or pay less as you grow, these are the realistic options.

Recover abandoned carts on Shopify, starting free

EmailSync starts you with a 3-step cart recovery template you can fully edit in its flow builder. Each email shows the shopper's real cart, it stops when they buy, and you see the revenue each email brought back.

Install Email Sync on Shopify

Free plan limits compared

App Free plan limit What happens when you grow
Klaviyo 250 active profiles, 500 sends a month Paid plans based on active profiles
Shopify Email 10,000 emails a month From $1 per 1,000 emails
Omnisend 250 contacts, 500 emails a month Paid plans based on contacts
Mailchimp Under 250 contacts, up to 500 emails a month, no automation flows Paid plans based on contacts
EmailSync 100 paid orders and 1,000 emails a month $19.95, $49.95 or $99.95 a month by orders, plus $1.75 per 1,000 extra emails

The most generous free email allowance: Shopify Email

10,000 free emails a month is the largest free sending allowance on this list. The tradeoff is simpler automations and segments.

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Free with full features: Omnisend

Omnisend says its free plan includes all paid features, limited to 250 contacts and 500 emails a month. Good for testing workflows before you commit.

Cheaper as your list grows: EmailSync

Most email tools charge for every contact on your list. EmailSync, our app, has no contact limits. You pay by paid Shopify orders and emails sent. If you have collected a large list but order volume is modest, that can cost much less.

Plan Price per month Paid orders per month Emails included
Free $0 Up to 100 1,000 (hard cap)
Starter (shown as Pro on the App Store) $19.95 Up to 500 25,000
Growth $49.95 Up to 2,000 75,000
Scale $99.95 Unlimited 200,000

On paid plans, emails past the included amount cost $1.75 per 1,000. There is no contact limit on any plan, so you are not charged for the size of your list.

For example, a store with 20,000 contacts and 400 orders a month fits the Starter plan at $19.95, as long as it sends no more than 25,000 emails. Each extra 1,000 emails costs $1.75.

What you get: a visual flow builder with a one-click 3-step abandoned cart template you can fully customize, welcome and order follow-up templates, product-based triggers and tags, A/B testing, a custom sending domain, and revenue tracked per email. What you do not get: SMS, predictive analytics, and a track record, since it launched in October 2026.

Where free plans fall short

  • Free email support often ends early (Klaviyo: 60 days. Mailchimp: 30 days).
  • Mailchimp's free plan has no automation flows, so no abandoned cart series.
  • Branding is usually shown on free plans.

Next steps: compare the paid options in Klaviyo alternatives for Shopify, or set up your first flow with our abandoned cart automation guide.

Start free, pay by orders not contacts

EmailSync is free up to 100 orders and 1,000 emails a month, with paid plans from $19.95.

Install Email Sync on Shopify

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